The action, created by Lew’Lara\TBWA, will be available in seven of the brand’s stores and on the website, in addition to featuring a film, DOOH pieces and digital media
Swift presented a promotion to customers to celebrate Halloween, on October 31st. The action plays with one of the most iconic figures of the day: the vampire, and offers free neck pieces after sunset.
The action, created by Lew’Lara\TBWA, will be available in seven of the brand’s stores and on the website, in addition to featuring a film, DOOH pieces and digital media.
Customers who make purchases from R$150 in any participating physical store or on the website will win a piece of the cut. The action will only take place after sunset, from 6 pm to 9 pm, playing on the Halloween characters’ aversion to light.
“Swift has invested in some more irreverent actions and has already demonstrated a willingness to engage in more humorous jokes and topics, thus creating more emotional connection with consumers. With this, in addition to building a larger base of lovers, we have taken a new customer profile and we changed the experience in stores, making purchasing our products more fun”, says Mario Casanova, executive marketing manager at Swift.
