Fernanda Schwarzstein seeks integration between the areas of communication, brand, innovation and category management of foodtech
NotCo announced Fernanda Schwarzstein as the new head of marketing in Brazil, after having worked at the head of the brand’s global strategy for three years. The executive arrives at a time of continuous expansion of the brand in the country and will have the mission of accelerating the company’s sustainable growth.
One of the executive’s expectations is the integration between the areas of communication, brand, innovation and category management of foodtech.
The professional has extensive experience in planning and strategy, digital marketing, trade marketing, product, innovation and growth and has worked at companies such as Kellogg and Integration Consulting.
“I am honored to be part of a team that is revolutionizing the food industry. I hope to help in this movement, which highlights how technology can be an ally to transform the sector”, celebrates Fernanda.
