With the concept “when hunger touches”, the campaign created by Africa aims to bring the brand closer to the young audience
Sadia will be the official food of the festival Lollapalooza Brasil 2022 and to celebrate the occasion, they launched a campaign, created by Africa, gives the lyrics of how to satisfy the hunger of #LollaBR.
With the concept “when hunger strikes”, the film also features the hit created by MC Kevin O Chris, one of the stars of the festival’s lineup, especially for the occasion. The campaign aims to bring Sadia closer to the young public.
“We created the rhythm and choreography, first released on TikTok and, a few days later, shown in the film, to generate identification in the public”, commented Rafael Carvalho, Creative Director of Africa.
Influencers such as Ramana Borba (film and dance choreographer), Lucca Maciel, Felipe Muniz, Vanessa Lopes, Lucas Rangel and LekTrek himself are promoting the campaign.
“The film and the partnership with influencers give a taste of what the crowd, both at the Interlagos Circuit and at home, can expect. It will be unforgettable”, emphasizes Luciana Bulau, executive manager of the Sadia brand.
The film can be seen in the commercial breaks of Multishow – official channel of Lollapalooza Brasil 2022 – and BIS; and on all of Sadia’s social networks: TikTok, Youtube, Instagram and Facebook.
