The Dreamers Group’s press office confirmed the information. The model is similar to that of Aldeiah, created three years ago by Interpublic Group, which lost the competition led by Scopen and executive Nathalia Garcia, director of marketing, CRM and digital business at Bradesco.
Bradesco’s selection process involved Accenture Song, Aldeiah, AlmapBBDO, Artplan, Asia, Leo Burnett, VML, Execution, FCB and We, a relationship confirmed by Bradesco. Altermark, which handles OOH, and One Bra, from Leo Burnett, remain in service at Bradesco.
Credit: Disclosure
