IPG, Artplan, Galeria.ag, Asia and Suno United Creators are competing for the business
The Chinese automaker GWM (Great Wall Motors Company Limited), founded in 1984 and one of the Asian country’s private sector leaders in the electric car segment, is promoting competition for brands that are available in the Brazilian market, including Haval and Ora .
The invited agencies are IPG, Artplan, Galeria.ag, Asia and Suno United Creators. Currently the annual budget is R$70 million and is in the Asia portfolio. But the value could be higher.
The propmark source was unable to identify which IPG agency is in the selection process, but it is certainly not WMcCann, which serves General Motors through the Comonwealth//McCann hub, exclusive to the automaker. The North American group has brands in the country such as MRM and FCB, for example.
