Eagle Agência, under the direction of CEO Brenda Maia, is carrying out a special project for Embratel in Formula 1 for the fourth consecutive year, with activations aimed at a select group of guests and business partners. Starting on Friday and continuing until race Sunday, the event will include a meetpoint at the Henri Dunant building and complete logistics for the Interlagos Race Track, with the presence of strategic customers and winners of an Embratel sales incentive campaign.
Eagle’s activations aim to strengthen Embratel’s B2B relationship with its main partners, reinforcing its role as responsible for the technological infrastructure of Formula 1 in Brazil. This year, the agency will also provide an exclusive experience for the winners of the incentive campaign, offering a unique immersion into the world of F1, in recognition of the sales team’s results. Furthermore, Embratel will have an Instagrammable action for all employees.
“The project for Embratel in Formula 1 demonstrates the value of technology in the sporting scenario and our commitment to delivering a high-level experience to its customers and partners”, highlights Brenda Maia, CEO of Eagle Agência. “Our focus is to ensure that the event takes place with excellence and that all guests can experience the grandeur of this event in an unforgettable way.”
The initiative reinforces Embratel’s prominent position in telecommunications solutions and strategic partner for major sporting events, offering a sophisticated and well-structured meeting point for its partners and expanding the visibility of its operations on the global stage.
