With more than a century of global operations, Texaco seeks to restore its connection with the Brazilian public, highlighting classic elements of its identity and Techron additive technology.
With the new slogan “Come and live your best”, Texaco positions its operation in Brazil in accordance with its international strategy, which focuses on the high performance of Techron products. The proposal is to offer a consumer experience aligned with the brand’s quality and commitment to performance.
“Right now, marketing actions will focus on generating relevance and visibility, marking the return of such a beloved brand to Brazil. It is a reunion with consumers who value a premium portfolio and Texaco’s world-renowned quality. We thus inaugurated a dual brand strategy through an iconic Brazilian brand and a giant in its sector, which is Ipiranga, and we offer an international option focused on technology and performance at Texaco Stations, contributing to a more diverse market”, believes Bárbara Miranda, Vice President of Marketing and Business Development at Ipiranga.
Bullet was the agency chosen as a strategic partner to develop communication in Brazil. The agency, which already serves Ipiranga, will be responsible for the brand’s campaign in the country, including social media, digital media, radio, OOH (Out of Home), points of sale, experience and the brand’s online institutional. Some media actions will already be present for the inauguration of the first Texaco station, this Thursday (10/31), in Santa Catarina.
“Texaco has a long history marked by tradition and it is a privilege for Bullet to be alongside the brand in this new cycle in Brazil. Our objective is to reinforce Texaco’s presence at each point of contact with the public, celebrating the historical connection that consumers have with the brand”, says Fernando Figueiredo, CEO of Bullet.
