Project is for TAG Heuer, which launches the 18th edition of the pilot’s watch
This Thursday (31), at the Ibirapuera Auditorium, the agency Hands is leading the ‘Icons beyond time’ event for its client TAG Heuer, which launches the 18th edition of the watch depicting the pilot Ayrton Senna in partnership with Senna Brands .
The pilot and the brand have a long-standing relationship and the watch in the portfolio of the French holding company LVMH wants to be aligned with the legacy of the 30 years since his death.
In addition to the ambience in the space and the entire reception for 300 guests, the agency also coordinates public relations efforts, in addition to advertising on the two brands’ channels, and also a media campaign using 80 OOH panels spread across Ibirapuera Park.
“The brand has a partnership of more than three decades with Senna Brands, and is launching the eighteenth, and most important watch in the series. TAG Heuer and Senna Brands reinforce their partnership with this major launch event. ‘Icons beyond time’ is the concept created by Hands, and which permeates the entire narrative of the event, through technological and interactive experiences that our guests will have the opportunity to experience ”, explains Marcelo Lenhard, CEO of Hands.
