The 2025 edition will take place in March and will replace the Chilli Mob Cruise
Chilli Beans announced that the Superdose event will be held Vibra, in São Paulo, with capacity for five thousand people. The 2025 edition, which will take place in March, will replace the Chilli Mob Cruise and will feature unprecedented activations, the presence of brands, national celebrities and an immersion in the universe of innovation, music, fashion and art.
The event will present the company’s main projects throughout the year, institutional news, upcoming licensing and upcoming collections. Originally created as an exclusive event for franchisees and guests, Superdose is now expanding to include the end audience.
“The ship was too small for us. We built a very cool and close community of franchisees, influencers and the press who participate in the ship every year. Everyone leaves with stories to tell and at the same time unable to explain what that experience was like. We understood that to further expand the reach of this message, we needed to bring Superdose to dry land and win over even more people”, says Caito Maia, founder of Chilli Beans.
