Ten agencies will serve educational institutions that make up the ecosystem
Ânima announced the creation of a hub of advertising agencies that will operate in the markets where institutions in the education ecosystem are located. The initiative will have ten regional agencies and, to guide and support the campaigns that will be developed, the company will use data generated by artificial intelligence.
The hub will be formed by Komuh agencies, which will serve the brands Una,Fazah and Milton Campos (MG); Filadelfia, who will be responsible for UniBH (MG); D/Araujo, with UniSul (SC); Scale, with UniRitter (RS); Brivia, who will take care of UniCuritiba (PR), UniSociesc (SC) and FADERGS (RS); the Art&C agency will be responsible for UnP (RN), FPB (PB) and Unifg-PE (PE); Morya will stay with Unifacs, Ages and Unifg-BA (BA); Two will take care of the Anhembi Morumbi University; LVL, from São Judas University; and the Brick agency will be responsible for IBMR.
“It is a natural path for any company of this size to have national brands thinking about capillarity, resources and the optimization of its own marketing, but at Ânima we have always gone against this movement because we believe in the strength of our brands and their characteristics. Having several Regional agencies reinforce this concept and provide more attention to the particularities of each institution”, says Daniel Bulgueroni, vice-president of marketing at Ânima.
As a first action, the agencies will be responsible for delivering enrollment campaigns for Enem, which will be able to use data from mapping the journey of the candidate who wants to join an institution that is part of the ecosystem.
