To toast the launch of versions infused with fruits and botanicals, Smirnoff begins a circuit of free presentations that will occupy squares and parks throughout Brazil, always at sunset. The series #InfusionsSUNSET it was inaugurated in the pre-carnival (20.02), with the carioca Chico Chico. He surprised the audience with a show at Parque Ibirapuera, in São Paulo.
“Infusions wants to offer fun with lightness and simplicity. We are all relearning how to live together, enjoy our free time, celebrate what matters. Now that the pandemic is not over, but has cooled down, we want to toast new experiences with a brand new flavor for the sunset”,says Vinicius Picchi, Diageo’s Innovation Manager in Brazil.
at the series premiere #InfusionsSUNSET, Boy guy showed original compositions from the new album, “Pomares”, recorded with instrumentalists who played with Cássia Eller, the artist’s mother. In the encore, a version of “Coroné Antônio Bento”, a song by Tim Maia immortalized in the singer’s voice. “It is an honor to open the celebrations around the launch and in this new way for me: with a surprise show”said the 29-year-old singer, songwriter and guitarist from Rio.
The new Smirnoff Infusions are available on TheBar, Diageo’s e-commerce, in versionsPassion Fruit & Jasmine and Watermelon & Mint– already awarded in the San Francisco World Spirits Competition, with gold and double gold medals. Suggested price: R$46.
Enjoy with moderation. Do not share with anyone under the age of 18.
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