Campaign expands premium experiences for consumers and reinforces the brand’s presence at the tennis tournament
Kia Brasil and Innova AATB renewed their partnership to carry out a new promotional activation at the Rio Open 2025. The event will take place from February 15th to 23rd at the Jockey Club Brasileiro.
For the second year in a row, Innova AATB is at the forefront of all stages of the campaign, from strategic planning to operational execution. The action aims to increase the flow of test drives at dealerships, encourage reviews and boost vehicle sales.
Furthermore, the campaign focuses on strengthening Kia’s relationship with its consumers, creating memorable experiences during the event.
Maintaining the “Kia Promotion: An Open Rio for you” concept, introduced in the previous edition and improved for 2025, the campaign will include exclusive hotsites and monitoring dashboards for control and analysis of results in real time.
Innova AATB is responsible for adapting the key visual, developed by the local agency MOMA, with the pieces being published on the brand’s social networks throughout the tournament, in addition to coordinating all legal processes for the promotion.
