Mercado Livre, official partner of Williams Racing, puts an innovative and fun experience into action. Created by the agency GUT for consumers who are Formula 1 fans and fans of discount coupons, Ibirapuera Park will be transformed from this Friday – November 1st – into a circuit where consumers will need to be as fast as the racing cars of Formula 1 to capture exclusive coupons.
For three days, through special mechanics, the Ibirapuera’s exterior media panels will be synchronized with the Williams car on the Interlagos track. Coupons will be displayed synchronously around the race track at the same speed as the car, at almost 300 km/h, and on Sunday there will be even larger coupons.
The action also takes place at Congonhas Airport and starts simultaneously during the F1 races taking place this weekend (01, 02 and 03/10).
