CNBC in Brazil reaches the day of its launch event with a record number of commercial quotas sold for a channel before its debut. There are 23 brands signed with the largest business information broadcaster in the world: eight sponsors and 15 supporting brands.
The brands will be present throughout the journalism schedule, which will have 15 hours live per day, and in business-inspired entertainment programs at night and on weekends, on TV and digital.
The Times | CNBC will announce other news tonight, at a closed event at the Grand Hotel Hyatt, in São Paulo. The channel’s talents will be gathered with representatives from the advertising market, major brands, authorities, executives, a team of analysts, guests and a representative from CNBC International.
Check out the 23 brands signed with the channel:
Sponsors:
- Bradesco, Avenue, Itaú, Toyota, Nomad, B3, BRB and Senar
Supporters:
- ArcelorMittal, GM, Be8, Ambipar, Totvs, Samsung, SoftBank, Vivo, Webull, Mitshubishi Motors, Abbott, BTG Pactual, MSC Cruzeiros and Uber.
“The market quickly understood the impact of the arrival of the first business information channel in Brazil, with an international brand. CNBC in Brazil is a content focus for advertising agencies and brands that want credible and strong journalism as well as innovative entertainment programming inspired by the business world”, says Gilberto Corazza, Commercial Vice President of the Times | CNBC.
For Douglas Tavolaro, president and founder of CNBC in Brazil, the commercial result of the channel’s launch is extremely positive. “I’m sure that brands will embrace our project even more. We offer independent journalism, without political lobbies, and with quality programming that combines the CNBC brand with the talent of Brazilian teams”, says Tavolaro.
Launched in Brazil in partnership with NBCUniversal, one of the largest media companies in the world, the CNBC cast in Brazil already has prominent presenters, including names such as Fabio Turci, Christiane Pelajo, Marcelo Torres, Rafael Ihara, Renan de Souza, Marcus Buaiz, Natália Ariede, Camila Farani, Rita Wu, Marcelo Favalli, Gustavo Sarti, Zeca Camargo, Carol Barcellos and Walter Longo.
The cast will make live appearances during 15 hours of live journalism, analyzing the channel’s national news in addition to all of CNBC’s exclusive content, produced in 25 countries and shown in more than 80 countries. It is the first time that this production of business news will reach Brazilians, on TV and digital.
