At Droga5, there is a new global director and a former Amazon executive arrives at Winclap; stay up to date with other news
Unlike the last few weeks, the one that ends this Friday, the first day of November, saw repatriation, promotion and a new global director at Droga5.
The first news comes from Gotchawhich now has Guilherme Saccomani as co-CEO, alongside Carlos Coelho, who also holds the position of CCO.
He will also join Gotcha’s board of directors, with the mission of driving the integration and growth of the GT7 and Datamines brands, partner companies of the hub.
The executive spent seven years as CFO of Publicis Groupe until January 2023. In April of the same year, Saccomani moved to GhFly Network, in the role of partner and managing director. And this year, in March, he became a partner in the startup Rain, alongside Domenico Massareto.
There in R/GAthe one who came back was Rafa Freireafter two years at GUT Toronto. In this second stint, he will be executive creative director, in addition to a global role.
Rafa will lead projects for the headquarters in the USA and other offices in the network from São Paulo.
Still about returns, Ricardo Weitsman is back at Artplanto be the new executive creative director. The creative will be responsible for the Rio de Janeiro office team, led by general director Ana Paula Sanchez.
Ricardinho is from Rio, worked for important agencies in Rio and won the biggest international awards. At W/McCann RJ, he brought the Golden Lion in Cannes to Coca-Cola, with an unprecedented black Santa Claus on TV.
At David Droga’s agency
A Droga5 appointed Emma Montgomery as global strategy director. This is the third announcement about the agency’s global structure this year, after Pelle Sjoenellin March, as global creative director, and Mark Greenas global CEO.
Montgomery will bring his leadership experience to Droga5 and will be responsible for connecting and leveraging the agency’s strategic and creative offerings globally. Its base will be New York, the agency’s headquarters.
Former Amazon at Winclap
A Winclap hired Amanda Ferracini for the position of country manager in Brazil. With almost 20 years of experience in companies such as Softbank, Inter and Amazon, Amanda arrives with the mission of strengthening Winclap’s operations and creating opportunities in the Brazilian market.
In Brazil, Winclap already has clients such as Globoplay, Mercado Livre, Wellhub (formerly Gympass), Rappi and Avenue, among others.
Reinforcement at Innova
A Innova AATB restructured its planning team with the promotion and arrival of new leaders for different strategic areas. Leticia Martins He will now be in charge of the social media area.
Marcelo Gastaldi will be the head of live marketing planning. AND Julio Barros promoted to head of advertising planning, whose challenge will be to strengthen Innova as a full service agency.
Band presenters
In vehicles, the main movement came from Band. Or rather, the main movements. The first was the departure of Ana Paula Padrãowho has been in charge of MasterChef since the beginning.
Padrão will say goodbye during the screening of ‘Masterchef Confeitaria’, an unprecedented edition that will be shown from November 19th to December 19th. According to the note, Ana Paula will dedicate herself to an education project in the private sector.
The other concerns José Luiz Datena, who will leave the command of ‘Brasil Urgente’, which will continue to be presented by Joel Datena.
For 2025, the broadcaster said that it is already discussing with Datena the creation of projects in entertainment, an area in which it has already worked successfully.
