In addition to these, the broadcaster will have commercial quotas for supporting brands, which are 15
CNBC in Brazil has 23 brands signed for the premiere: eight sponsors and 15 supporting brands. This Friday (1), a closed event for guests will take place at the Grand Hotel Hyatt, in São Paulo, which will mark the start of CNBC in Brazil.
The brands will be present throughout the journalism schedule, which will have 15 hours live per day, and in business-inspired entertainment programs at night and on weekends, on TV and digital.
Bradesco, Avenue, Itaú, Toyota, Nomad, B3, BRB and Senar are the sponsors. The supporters are ArcelorMittal, GM, Be8, Ambipar, Totvs, Samsung, SoftBank, Vivo, Webull, Mitshubishi Motors, Abbott, BTG Pactual, MSC Cruzeiros and Uber.
“CNBC in Brazil is a content focus for advertising agencies and brands that want credible and strong journalism as well as innovative entertainment programming inspired by the business world”, says Gilberto Corazza, commercial vice president of the Times | CNBC.
Launched in Brazil in partnership with NBCUniversal, the CNBC cast in Brazil already has prominent presenters, including names such as Fabio Turci, Christiane Pelajo, Marcelo Torres, Rafael Ihara, Renan de Souza, Marcus Buaiz, Natália Ariede, Camila Farani, Rita Wu, Marcelo Favalli, Gustavo Sarti, Zeca Camargo, Carol Barcellos and Walter Longo.
