For the first time, See It Be It, one of Cannes Lions’ most important initiatives focused on gender equality in the creative industry, will hold an exclusive event in Brazil.
The event is being organized in collaboration with GALERIA.ag and will take place on November 6th (Wednesday), starting at 7:30 pm. The agency’s headquarters in Vila Madalena, in São Paulo, will be the stage for two panels, made up of leading market professionals.
Laura Brown, Head of Equitable Access Advocacy, LIONS, said: “We are excited to introduce See It Be It to Brazil and provide a space where women in the creative industry can come together to learn, inspire and connect with creative leaders who are transforming the future of our sector. This event plays a crucial role in the program’s goal of addressing gender imbalance in the advertising industry and empowering women and non-binary creative professionals to achieve a prominent place in their careers. We invite everyone to participate and join us in celebrating these women who are leading a true revolution in Brazilian creativity.”
The event will be full of tips, exchange of experiences and ideas from women who occupy highly relevant positions in the creative industry and serve as true role models for the new generation. To this end, the initial program will be a conversation mediated by Denise Gallo (ECD and Partner at GALERIA.ag) with Sophie Schonburg (Vice-President of Creation at BETC), Mariana Borga (Director of Pródigo Filmes – part of the SIBI delegation), Tatiana Marinho (Partner and CEO of Ghana) and Nina Giglio (Head of Marketing Cannes Lions).
Seeking to portray the experience of participating in the Se It Be It program, the event will also feature a panel with four Brazilian creatives who participated in the last editions: Heloísa Ribeiro (Creative Director at FCB), Leticia Rodrigues (Creative Director at FCB), Jessica Gomes (Creative Director and Strategist) and Mayara Ribeiro (Associate Creative Director of GALERIA.ag), who represented Brazil in the edition of this year.
Service:
- Event: SIBI Brazil Event
- Data: 11/06/2024, at 7:30 pm
- Local: GALERIA.ag – R. Mourato Coelho, 1404 – 5th floor – Pinheiros, São Paulo
Tickets:
Schedule
- 8pm – Opening with Nina Giglio, Head of Marketing at Cannes Lions
- 8:15 pm – Women in Leadership Panel
Denise Gallo, Partner and ECD at GALERA, as mediator
Mariana Borga, Scene Director at Pródigo
Tatiana Marinho, Partner and CEO of Gana
Sophie Schonburg, Vice President of Creative at BETC
- 9:00 pm – SIBI Delegation Panel
Jessica Gomes, Creative Director and Strategist
Letícia Rodrigues, Creative Director at FCB
Heloísa Ribeiro, Creative Director at FCB
Mayara Ribeiro, Associate Creative Director at GALERIA
- 9:30 pm – Networking: space for exchange, tips and mentoring on registrations
