Group that controls Artplan and other businesses will set up a multidisciplinary team to take care of the bank’s communications
Although accredited sources are convinced that the holding Dreamers, controller of Artplan, Pullse, Rock in Rio and Dream Factory, for example, is structuring an agency under the Dreamers.ag identity, CEO and partner Antonio Fadiga said that this option is not is feasible to serve Bradesco, after winning competition with AlmapBBDO.
Despite having joined the pitch as Artplan, Fadiga explains that a group of market professionals and the group itself is being assembled to take care of the advertiser’s communication demands, which in 2023 invested, without channel discounts, around R$1, 8 billion.
Dreamers and AlmapBBDO will formally start the Bradesco account from April 2025, when the commitment with the current agency, Aldeiah, ends.
Fadiga sent the following message via WhatsApp: “This is the official thing: The Dreamers Group is setting up a structure dedicated to the bank, which will be led by the holding company itself. The team will be made up of multidisciplinary professionals from the group, as well as from the market who are being hired.”explains Fatigue.
