Broadcaster celebrates record number of sponsors for a channel before its debut, during the official launch ceremony, held in São Paulo
The Grand Hyatt São Paulo Hotel was the stage for the official launch of CNBC in Brazil, a new business journalism broadcaster, created by Douglas Tavolaro.
The event, held on Friday night (1st), brought together more than a thousand guests, including political leaders, such as the vice-president of the Republic, Geraldo Alckmin; the governor of the state of São Paulo, Tarcísio Gomes de Freitas; the president of the STF, Luís Roberto Barroso; the Minister of Economy, Fernando Haddad, as well as business leaders, representatives of the advertising market, public figures and journalists from all over the world.
The start of CNBC in Brazil, with its debut announced for November 17th, has 23 closed brands, considered a record number of sponsors for a channel before the premiere, with eight master sponsors: Bradesco; Avenue; Toyota; Nomad; Itaú; B3; BRB; Senar, and 15 other supporters: ArcelorMittal; GM; Be8; Ambipar; Totvs; Samsung; SoftBank; Alive; Webull; Mitshubishi Motors; Abbott; BTG Pactual; MSC Cruises; Plusee and Uber.
Gilberto Corazza, commercial vice president of Times Brasil | CNBC, the official name of the Brazilian operation, declared:
‘The market quickly understood the impact of the arrival of Brazil’s first business information channel, with an international brand. CNBC in Brazil is a content focus for advertising agencies and brands that want credible and strong journalism, as well as innovative entertainment programming inspired by the business world’, said Corazza.
Douglas Tavolaro opened the ceremony highlighting the importance of CNBC in strengthening quality information in Brazil. ‘We are global, accessible and free. We are not linked in our corporate structure to any financial group or any political lobbying company. Independence is the reason for our credibility’, stated Tavolaro.
Afterwards, a video was shown with Deep Bagchee, president of CNBC Internacional, who revealed his joy with the brand’s unprecedented arrival in Brazil: ‘We are truly excited to bring CNBC’s unique offering to one of the largest economies in the world. Today’s launch is a reflection of dedication and passion, and we are proud of our partnership. We recognize the importance of presenting the global business story with local relevance, and it is through partnerships like this that we help shape the experience for audiences around the world. Congratulations to Brazil’.
The Vice President of the Republic, Geraldo Alckmin, took the stage and said: ‘I bring greetings from President Lula. On the 18th, Brazil receives representatives from the world’s largest economies, the G20, and, next year, it will host COP30. This is an important moment for Brazil. Against “fake news” and to avoid fake news, a free press with true information is essential. As the French writer Victor Hugo said: “The diameter of the press is the diameter of civilization.”
The Governor of the State of São Paulo, Tarcísio Gomes de Freitas, mentioned the positive impact that CNBC can have on the economy of Brazilian states and highlighted: ‘Congratulations to Douglas for making this dream come true, for bringing this relevant channel, which will transform an often dry subject into something palatable, discussing important topics such as changes in our demography, the knowledge economy, artificial intelligence and how to transform our country. These topics, which are not always easy, will be addressed with an approach that combines content and entertainment. It’s a communication giant that arrives in Brazil and São Paulo, and everyone is already waiting for the 17th to arrive’.
The Minister of Finance, Fernando Haddad, highlighted the importance of the channel for the country’s current situation: ‘It’s good to know that a company like this chose Brazil. Economists and citizens will be pleased with the arrival of CNBC’.
The Minister of Communications, Juscelino Filho, declared: “We want the TV sector to remain strong and proud, as you have responsibility for the information you transmit. With yet another vehicle of credibility at a global level, this represents a great gain for Brazil’.
Minister Luís Roberto Barroso, president of the Federal Supreme Court, stated: ‘This launch is important for the press to occupy public space and create common facts, under which people will have their opinions. It’s a good thing that a TV has economic news in a country where there is still a lot of prejudice against those who undertake.’
The event was also attended by a cast of presenters and analysts who took turns on stage to announce new programming, such as more than 15 hours of live journalism per day, and business-inspired entertainment attractions in the evening and on weekends, on TV and digital.
The broadcaster has names such as: Fabio Turci, Christiane Pelajo, Marcelo Torres, Rafael Ihara, Renan de Souza, Marcus Buaiz, Natália Ariede, Camila Farani, Rita Wu, Marcelo Favalli, Gustavo Sarti, Zeca Camargo, Carol Barcellos and Walter Longo, between others.
The event was attended by representatives of the advertising market, advertisers, authorities, executives, a team of analysts, guests and representatives from CNBC Internacional.
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