Action was developed by the agency Tech & Soul, and produced by O2 Filmes
ClickBus presented its new high season campaign with the motto “ClickBus, the app for traveling by bus”. The campaign highlights the brand’s app as a practical solution for purchasing bus tickets.
Based on information collected by the National Land Transport Association – ANNT, analysis tool Similarweb, Google and data from ClickBus itself, it is known that the Brazilian road market has 2/3 of passengers who buy tickets at bus stations, focus groups were carried out by ClickBus throughout Brazil to understand the digital habits of these consumers, who in addition to being active on social networks, are users of urban mobility, e-commerce and delivery applications.
“This insight was fundamental for us to create a campaign that speaks directly to these consumption habits”, says Michelle Xavier, Director of Marketing & Growth at ClickBus.
Developed in collaboration with the Tech&Soul agency and produced by O2 Filmes, the campaign features a special film for TV and digital platforms, emphasizing the role of the ClickBus app in offering multiple routes and features in one place.
“This consumer is already digital in several areas, our proposal is to encourage the first click, showing that buying tickets online is a change that only brings benefits, making the experience more convenient and reliable”, explains Flavio Waiteman, CCO at Tech & Soul.
