Continuing the campaign in honor of Friends’ 30th anniversary, Nubank presents the short film “Nubanc”, starring actor Matt LeBlanc. The film’s release follows the installation of four replicas of the series’ purple doors throughout the city of São Paulo and precedes the opening of The FRIENDS™ Experience exhibition at Shopping Cidade São Paulo, on November 28.
In the short film, Matt LeBlanc decides to found his own bank – Nubanc – to overcome the bureaucracies of traditional financial services. The news reaches Brazil, leading Nubank executives to start a partnership with the actor. The short features hidden references to Friends, also known as Easter Eggs, providing an extra dose of nostalgia for the audience.
The video was created by the agency Wieden+Kennedy SP, and featured contributions from the actor himself. Another five films are part of the campaign and feature Matt LeBlanc exploring the benefits that Nubank offers its customers, such as Nubank+, FGTS and Nu Limite Garantido – highlighting the simplicity and agility of resolving everything via the app.
“Nubank had a brilliant idea that I loved from the beginning. They are an inspiration to people who are trying to improve their lives. I’m proud to be part of this project and I hope Brazilians enjoy ‘Nubanc’ as much as I do”, says Matt LeBlanc.
“We look for real connections with the universe of our customers and authentic ways to convey our message”, says Juliana Roschel, CMO at Nubank. “Friends is something very special for Brazilians. We are very proud to be able to provide both The FRIENDS™ Experience and this unprecedented collaboration with Matt”, highlights Juliana. She highlights a curious habit of Nu’s customers. “We have already located dozens of Pix with Joey’s famous phrase ‘How you doing’ and we have several accounts from companies called Central Perk. It’s a great tribute to our customers.”
The campaign will be broadcast on TV, social networks, online and offline media, in addition to partnerships with content creators, amplifying dialogue and interaction with the public across the country. “Co-creating stories that generate genuine conversations is a privilege. The experience of producing this original content with NU and Matt LeBlanc shows the impact of a relevant brand that is embedded in Brazilian culture. The Friends series marked the lives of several generations, so we honor our clients and fans with work that goes beyond advertising – a piece of entertainment with the NU way”, highlights João Caetano Brasil, Group Creative Director at Wieden+Kennedy SP.
Nubank+ customers have a subscription to the Max streaming platform at no additional cost, on the basic plan with ads, where all episodes of the series are available.
Additional campaign films:
