Netflix Brasil surprised Ayrton Senna fans this weekend with a special action on Avenida Paulista. To promote the new miniseries about the driver, the platform distributed personalized raincoats inspired by Senna, creating a nostalgic and special moment amidst the busy São Paulo scene.
The raincoats, which attracted attention due to their exclusive design and the phrase “Rain puts the cars on the same level, but not the drivers” accompanied by the title “The Rain Master”, refer to Senna’s legendary ability to drive straight in adverse conditions. . The cover also had Senna’s number of victories in the rain: 13.
And a @NetflixBrasil who was simply delivering Senna’s raincoat today at Paulista pic.twitter.com/rxvoELGMdP
— . (@Happy_Izabella) November 3, 2024
The action was well attended, and queues soon formed in front of the distribution point, close to Shopping Cidade São Paulo. Unfortunately, some people ended up not being able to secure their cover.
The miniseries about the pilot destined to be a hero arrives on November 29th on Netflix.
Watch the trailer:
