The beer “To Women” is a collaboration between Ball and the breweries Masterpiece and Mafia
To celebrate International Women’s Day, celebrated this Tuesday (8), Ball, along with the breweries Masterpiece and Mafia, launched the beer “À Mulheres”.
The drink is the result of a 100% female production, from the yeast to the filling in the can, through the communication campaign and recipe in the Saison style, developed by Cervejeira Ingrid Matos.
“The interest in putting the project into practice is precisely to show that women have already arrived in places said to be unlikely in the industry in general, with activities that involve high quality work, technique and strength”, said Ingrid Matos, Brewer of the Masterpiece team. and Mafia.
The beer label has an illustration made by the artist Pri Barbosa and the can is made of recyclable aluminum. “It was really cool to interact with professionals from different areas in order to reformulate the image that is associated with women when talking about beer”, said the artist.
The limited edition is on sale at the Masterpiece webshop and at the VADELATA Store, Ball’s e-commerce exclusively for canned drinks. Both commercial services are also run by professional women.
