Magalu announces attractions for Black das Blacks actions, the company’s traditional Black Friday campaign that lasts throughout the month of November. Every day, customers will be impacted by new flash offers anticipated in the app. Influencer and presenter Diogo Defante will “invade” the programming of Rede Globo, CazéTV and special formats on YouTube and TikTok to publicize new discounts. At these times, customers will be able to take advantage of offers that will not come back cheaper on Black Friday – it is “Now or Never”.
In addition to Defante, socialite and digital influencer Narcisa Tamborindeguy will make appearances in special moments. This year, Magalu will have the largest squad of influencers ever brought together in a campaign, to further expand reach and engagement. Among them, names trending on social media such as Lactea, Priscila Evellyn, Cela and Patrícia Ramos.
“We want to bring humor as the main tone of conversations, but of course, with many offers”, says Bernardo Leão, marketing director at Magalu. “Magalu is a platform that already sells everything and we are the main shopping destination for Brazilians in categories such as smartphones, televisions and household appliances, which are desired items and are in high demand at this time of year. This will also be the first Black Friday with products from our recently announced partnership with AliExpress.”
Podcommerce
In addition to the Rio socialite and the comedian, the Podpah team will also be part of the squad, which repeats the successful partnership from last year, the famous 5-hour podcommerce, on YouTube, on November 28th, the eve of Black Friday.
On November 28th, the eve of Black Friday, Igão and Mítica will lead the project with a rebroadcast on Masthead on YouTube, and, together with the home team and other surprise guests, will present more than 50 offers from the most varied product categories.
Last year, Magalu’s Black das Blacks live stream on Podpah had peaks of 97,000 simultaneous viewers, more than 2.6 million total views and generated 6 million visits to the company’s app while the program was on air. Furthermore, Magalu became the most searched brand on Google after the start of the broadcast, which also had an impact of more than 135 million on YouTube’s Masthead.
