The brands will promote a series of exclusive actions including the creation of recipes on the Bauducco Cozinha channel
Bauducco announced an unprecedented partnership with 3 Corações for a series of exclusive actions to celebrate the launch of Bauducco Speculoos and its combination with 3 Corações Tradicional Drip Coffee, providing a pairing experience.
The campaign encompasses the creation of recipe episodes on the digital recipe channel Bauducco Cozinha, combining the two products in exclusive preparations, as well as activations with influencers and more than 200 names engaged to share the combination.
The brands will also promote the sale of the “Spectacular Kit” consisting of two packages of the new Bauducco Speculoos and six sachets of Drip Coffee Tradicional 3 Corações, which will be available in Bauducco stores.
“The partnership with 3 Corações is a unique opportunity to expand ways of consuming this new product, which combines perfectly with coffee at any time of the day. The launch of the exclusive kit comes after a campaign to present the product to the Brazilian public, carried out with comedian Rafael Portugal in September, and aims to further strengthen the connection with consumers and offer innovative experiences”, explains Luis Fernando Iannini, marketing director at Bauducco.
