Samsung launches a new campaign in which Galaxy AI is presented as a genie in a lamp, highlighting the similarities between the legend and the capabilities of artificial intelligence to fulfill users’ desires. With a light and fun approach, the film explores how Galaxy AI makes routine easier by simplifying everyday tasks.
In the narrative, a character meets a genie in an art gallery, who grants three wishes fulfilled through Samsung’s artificial intelligence resources. She chooses the power of communicating in multiple languages, creating clothes, and quickly accessing information. With Interpreter on Galaxy Z Flip6, Drawing Assistant on Galaxy Z Fold6, and Circle to Search on Galaxy S24 FE, Galaxy AI responds promptly to requests, showing how technology can transform everyday life in a practical and accessible way.
“While the genie in the lamp grants a limited number of wishes, Galaxy AI offers unlimited solutions in an agile way”, says Lucia Bittar, director of Mobile Experience Marketing at Samsung Brazil. “Our artificial intelligence is the result of a complex combination of technology, mathematics and algorithms very well applied to offer resources that facilitate communication, make photos incredible and bring more productivity, while respecting ethical and safety limits”, he explains.
The campaign, designed by human minds and improved by Galaxy AI itself, draws a parallel between human creation and technological innovation. “Our goal is to show that real magic is having Galaxy AI in the palm of your hand to simplify daily tasks and free up time for what really matters”, concludes Lucia.
Signed by the Cheil agency, with support from Alexandre Peralta, and produced by Boiler, the campaign will be published in online and offline media, with 30 to 60 second films for the internet, as well as open and pay TV.
