Campaign has cheaper snacks and activation in ‘Meu Méqui’, which will give 12 thousand extra points.
MDonald’s offer season began this Monday (4). For the period, the restaurant will feature Ivete Sangalo starring in the campaign under the concept “Veveta in charge. And Méqui full of offers”.
The campaign film, created by the Galeria agency, features a control table for promotions led by the singer, which will be explored throughout communication, including a robust media and influence strategy, with films for TV, participation of creators and other celebrities, TikTok content firstOOH and print, among other media.
And to promote the promotional movements, Ivete Sangalo invites some big names to take control of the offers: Giovanna Antonelli, Marco Túlio, Samanta Alves and Fabão.
