Agency launched the campaign “Let’s go to work. Let’s go to Obramax”
With the aim of valuing and facilitating the lives and work of construction professionals, Obramax offers professional quality products and extremely competitive prices. The company is in the process of expanding, there will be 30 stores by 2026.
To reinforce the brand’s positioning in the openings of new stores and show that the brand is at the side of its consumers, Mestiça launches the campaign “Bora praobra. Bora pra Obramax”, which recognizes and praises the role of these professionals.
With a communication plan that involves 30″ and 15″ films for TV, films for digital, pills and posts for social networks, OOH, radio spots, sponsorships for traffic programs and weather forecasts, Obramax wants to get even closer of its customers, showing that the brand is contributing to the development of the country through the construction of homes and transforming the lives of all Brazilians.
Obramax’s new communication phase is the result of a branding and repositioning project carried out by Mestiça using the proprietary “Pop-up” methodology.
The agency went through a deep immersion process to understand the needs and challenges of the brand and its different audiences, construction professionals or those who are going to build or renovate.
At this stage, the work involved defining the brand’s new platform, positioning and developing a communication strategy aligned with the brand’s values and purpose.
