With the motto “And it’s not just that… It’s Bradesco”, the promotion features two films produced by Aldeiah
Bradesco presented its new campaign aimed at high-income audiences. with two films produced by Aldeiah. The videos present a visual story that shows the benefits that Bradesco customers have available.
The first commercial offers free and exclusive access to VIP lounges at national airports with a companion and children, in addition to the right to more than 1,300 international accesses depending on the type of card.
The second film highlights the gastronomic universe, revealing the “menu program”, which offers access to more than 300 restaurants, discounts of up to 15% on the bill, VIP tables and online reservations.
The campaign continues to explore the motto “And it’s not just that… It’s Bradesco”, already used in previous communications. “We look for new trends and ways to highlight the exclusivity of our products, always with the customer at the center of the approach and directing the message to a demanding audience, which tends to be loyal to a robust value proposition focused on their consumption journey, and Bradesco Cards have that in spades”, says José Mauricio Lilla, head of communications at Bradesco.
The campaign will run across multiple channels, including open and closed TV, radio, out-of-home media (OOH), main streaming channels and social networks.
