Action will distribute fries or onion rings to those who participated in the race and includes a film. created by David, OOH media and coupon distribution
Burger King, in partnership with Faculdade Anhanguera, will promote an action to encourage students to participate in the National High School Exam (Enem) 2024 with the distribution of a medium fries or a medium onion ring to those who can prove that they participated in the test this year. The action will take place next Monday (11).
The action includes a film, created by David and produced by Fuelture, out-of-home media and the distribution of discount coupons at the main test points. “With this further action, BK genuinely participates in current conversations in a relevant way and, as a bonus, also plays a very important social role for the future of students”, says Igor Puga, CMO at Zamp.
“Enem has become one of the main gateways to realizing the dream of pursuing a degree in Brazil. At this decisive moment, our partnership with Burger King seeks to recognize the commitment of students and support them as they prepare to transform the future”, says Pedro Ferraz, partner and commercial director of Cogna, owner of Faculdade Anhanguera.
