iFood debuts, Cachorrada Cast, a videocast presented by Gil do Vigor, ex-BBB and TV Globo presenter, promoting a chat with invited personalities and some of the winners of the promotion 1 Year of Free iFood. In all, there will be four 40-minute episodes, available every Thursday on YouTube and in the profile of Facebook gives foodtech.
The first episode was attended by Rafa Uccman, and there was a lot of history, reviews, cooking chat and reveal of favorite orders on iFood. In the frame “Tá Lascado”, for example, Gil do Vigor puts the guests in several impossible situations, but they will have to choose an option.
Check out the promotional film:
During the month of March, iFood will give away 31 people to win a year of free orders. The “1 year of free iFood” promotion will include one winner per day to receive BRL 18,000 in in-app purchases for twelve months. The amount, which will be divided into BRL 1,500 per month, can be used to place orders in more than 270,000 restaurants, supermarkets and other establishments that sell convenience items on the platform.
For João Clark, iFood’s marketing director, the promotion and campaign with Gil do Vigor aim to further promote the user experience. “We are always thinking of ways to enhance the user experience, and this campaign with Gil do Vigor is one of the ways. With just one click, 31 people from all over Brazil will be able to order iFood for a year. The promotion is a way to arouse curiosity, share moments with friends, fill the pantry and order everything you like most in all categories of the app. Behind every request, there is always a story to tell.”
The first episode is available on link. To follow the backstage of the episodes, just access the Portal iFood News.
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