The film is signed by the agency Asia, a spin-off of Africa Creative
GWM Brasil presented, this Wednesday (6), a new campaign focusing on the Haval H6, whose positioning is to be a ‘premium and sustainable’ option, as the automaker says.
Named “OK vs. Haval”, the film, starring DJ and music producer Alok, aims to highlight the technology and modernity of the Chinese automaker’s vehicles, in contrast to conventional combustion-powered models. The piece invites the public to embark on the electric mobility revolution and embrace a more sustainable and technological future.
Created by agency Asia, the campaign creatively explores the reality of an automotive world in transition. The film begins with a visibly frustrated woman filling up her car at a gas station. As the price of fuel skyrockets, she sings a chorus that conveys a sense of conformity: “Okay. Cool. Okay. Normal.”
This scene is followed by the appearance of Alok, who, behind the wheel of the Haval H6 GT plug-in hybrid, travels through the streets of São Paulo, symbolizing a more modern and intelligent alternative for the consumer.
O propmark gave first hand, on the last day (31), that GWM opened competition for the brands that are available in the Brazilian market: Haval and Ora.
The invited agencies are IPG, Artplan, Galeria.ag and Asia. Currently the annual budget is R$70 million and is in the Asia portfolio. But the value could be higher, as sources from the propmark.
