With the motto “Create your good reason to celebrate”, the action will also feature a film
Cereser launched its end-of-year campaign, this time starring actor and presenter Otaviano Costa. With the motto “create your good reason to celebrate”, the film produced by the Verbo agency shows how cider can be present in small everyday celebrations, from a job promotion, buying a new car or getting married. .
Cereser focuses on the young public, with the aim of creating new consumption occasions for the drink. The idea came about because, according to the brand, around 70% of annual production is destined for end-of-year celebrations. For 2024, CRS Brands produced approximately 10 million liters of sparkling wine by the end of October.
“Our main work with Cereser is to expand consumption beyond the end of the year, which traditionally concentrates sales. We have been manufacturing since August to meet demand in the two crucial weeks of Christmas and New Year, but we want to go further. We are already investing in other occasions, such as Mother’s Day, Father’s Day and Sparkling Wine Day.
The film should premiere first on open TV, but the campaign will also extend across the brand’s social networks and through the drink’s points of sale, such as supermarkets, emporiums and wineries.
