“Ourocard. Use what you have.” It is with this concept that Banco do Brasil’s new campaign positions Ourocard as a complete card that has the benefits that every Brazilian loves: cashback, zero annual fees, points, VIP lounges at airports, in addition to the new payment option, through Pix on card.
The broadcast began this week and includes a TV commercial, radio spot, material for Out of Home (OOH) and digital media. Developed by the NOVA agency, the communication action is carried out by the BB sponsored athlete, Augusto Akio, skateboarder and Brazilian Olympic medalist, world champion in the Park modality and runner-up in the Vert modality.
“The campaign is fun and Akio generates identification with the younger audience. The expectation is to increase the active base and win new customers, showing that just using Ourocard has an advantage. And the campaign also enables a spontaneous association with the Bank in the sense of being available for everything the customer imagines”, highlights Paula Sayão, marketing and communications director at Banco do Brasil.
