RD Station, a leading company in technology solutions for digital marketing, sales and ecommerce in Brazil, announced during the RD Summit, in a talk by its CEO, Juliano Tubino, a series of new features. The company, which expanded its portfolio in recent years, is now bringing together its solutions through multi-product journeys, focusing on customization to increase efficiency and evolve processes. As part of the strategy, the company also presented developments in its products, such as CRM, operated via WhatsApp, the official launch of RD Station Marketing focused on Ecommerce, and reinforced the use of AI in all solutions.
The difficulty for companies to deliver results, have adequate planning and budget to attract the best opportunities, in the best channels, guaranteeing a return on investments, as well as goals, is something latent in market research. The 2024 Marketing and Sales Panorama, carried out by RD Station, revealed that 75% of Brazilian companies did not meet their marketing and sales goals. And, despite the challenging scenario, the majority of respondents (78%) have expectations for growth and half responded that they intend to increase their investments in marketing actions.
“Faced with a dynamic and challenging market, for companies to grow, it is necessary to have technology, but to go further and scale its use in an increasingly personalized way. Capturing new opportunities requires channel diversification, data analysis, collaboration between teams and insights to spark more creative, convergent and effective strategies. In addition to having a broad portfolio of products, we are clear about the value of a journey that connects from end to end, which is totally possible when we bring this vision”, explains Tubino. “RD Station’s biggest differentiator is the ecosystem capable of delivering solutions and integrations that meet the needs of each segment along with market education, which has always been one of our priorities. This year we will have more than 50% of revenue coming from customers who use more than one product, and we are already seeing a direct return with an impact of up to two times on their sales conversions”, highlights the CEO.
Multiproduct Journeys
In practice, RD Station is evolving its solutions to meet four multi-product journeys: Marketingfocused on attracting customers and relationships with their audiences; Marketing & Salesfor companies seeking operational scale, integration between teams and centralization of data and processes; Salesfocusing on commercial efficiency, engagement with your contacts and sales force capillarity; and Ecommerce, aimed at online operations that seek to accelerate their sales, have robust and available virtual stores, in addition to diversifying their sales channels via marketplaces. In this way, all products in the company’s current portfolio – RD Station Marketing, RD Station CRM, RD Station Conversas, RD Station Marketing for Ecommerce, Exact Sales and Lexos, in addition to the partnership with Shopify – are included and distributed according to the needs and impact on different journeys. Mentor AI, the organization’s Artificial Intelligence, covers them all, increasing the power of Marketing & Sales professionals, automating manual tasks, directing better actions and creating personalized and unique experiences. “The idea is that you don’t even realize you’re using AI,” emphasizes Tubino.
Ecommerce gains prominence
The ecommerce market – which had revenues of R$185 billion in 2023 (ABComm – Brazilian Electronic Commerce Association), also has its challenges. Since 2023, the company has been working directly with the segment, and in the new Ecommerce journey, developments include solutions ranging from the creation and expansion of a virtual store, with the partnership with Shopify, which began in 2023; construction and management of the digital marketing strategy, with the recently launched product RD Station Marketing for Ecommerce; to online sales on multiple marketplaces, with Lexos, which is part of the RD Station portfolio.
With the launch of RD Station Marketing for Ecommerce, RD consolidates itself in offering solutions for those who sell online, offering a tool that helps companies that have virtual stores to reach their sales goals – without depending on investment in paid media as the only lever – and creating multichannel strategies in a simplified and efficient way.
Parallel to this, innovations continue to happen, such as the launch – which is already in the testing phase – of the Personal Shopper virtual assistant, developed using RD’s artificial intelligence – Mentor IA and connected to Shopify. Using natural language, the Personal Shopper will be able to help the visitor of an online store throughout their purchasing process, being able to read the store’s entire product catalog (description, price, product features and even the photo), answer questions , in addition to managing your shopping cart.
Evolution of the partnership with Meta
In conversation, RD also continues to evolve. Since 2022, the company has maintained a partnership with Meta to enhance its portfolio of conversational solutions and, in 2024, it officially became the company’s Business Solution Provider (BSP). With this, it now offers RD Station Marketing customers technology, solutions and services that help companies use the WhatsApp Business API in business messaging.
Still on this topic, RD also announced an important evolution in its CRM, with the integration of WhatsApp. In practice, a salesperson can send voice commands on WhatsApp itself and the CRM captures the information, optimizing the organization of its processes and being a relevant lever for efficiency and, consequently, sales. This integration is expected to be launched in the first half of 2025.
“We are pleased to have RD Station in our partner ecosystem. I am sure that RD’s expertise added to the possibilities that WhatsApp Business offers today will bring innovative solutions to the company’s more than 50 thousand customers and will contribute to reinforcing Brazil as one of the leading markets in business messaging”, says Guilherme Horn, Head of WhatsApp for strategic markets.
In Juliano Tubino’s view, “RD Station’s future involves being relevant in all these journeys so that each client can make the most of the solutions and have sustainable, high-impact growth. The combination of technological innovation, strategic convergence and market education is undoubtedly where we are aiming and what we believe in as a mission”, concludes the CEO.
RD SUMMIT 2024
Dates: November 6th to 8th
Hours: 8am to 6pm (with Happy Hour until 9pm)
Location and address: Expo Center Norte – Rua José Bernardo Pinto, 333 – Vila Guilherme
Tickets and more information: official website
