North American group, led by David Droga, bets on the Brazilian market
Creativity is the trademark of advertiser David Droga, born in Australia and who at just 18 years old was already working at Gray Sidney. But, with his Droga5, founded by him in New York, he established himself as a reference in global advertising and accumulated the largest number of awards at Cannes Lions and was also the youngest professional to win the Saint Mark Lion in 2017.
Now, after the acquisition of Soko in May this year, Droga makes Droga5 official in the Brazilian market, one of its bets for the network structured at Accenture Song, of which he is CEO, and retires the agency created in 2015 by Felipe Simi, who had as an investor, Flag.cx, the same as Cubo CC, merged in 2021. Simi is the CEO and creative president of Droga5 Brasil.
“After almost a decade of operation and recognition in the Brazilian market, Soko officially ends its cycle as an independent brand and becomes Droga5, taking over the brand and the network’s office in São Paulo. The change follows the announcement of the acquisition of Soko by Accenture Song in May and begins a new chapter for the agency, combining the creative and cultural sensitivity of Soko in Brazil, with the global presence of Droga5, one of the most prestigious and award-winning advertising agencies in the world, voted agency of the decade by AdAge”, clarifies the agency’s statement.
