Brand created three flavors of Italian sodas inspired by the Possession sandal for the Melissa Frizzante action
The Melissa Frizzante global activation will arrive in Brazil in the cities of São Paulo, Rio de Janeiro and Trancoso during the month of November. The project aims to provide a space for the brand’s universe and lifestyle to meet through an immersive experience. The action’s first stop was in Milan, Italy, during the Fuorisalone design event in April. Then, Melissa went to Paris, France, during July and August.
The creation of the experience began with the question ‘If Melissa had a flavor, what would it be?’. From this, the brand created three flavors of Italian sodas with a touch of tutti-frutti and inspired by three exclusive colors of the Melissa Possession sandal. Visitors to the activation will have the opportunity to taste the three sodas: Don’t Worry Be Berry (cassis), Jelly Spritz (cherry) and Watermelon Haze (watermelon), in addition to being able to purchase the activation’s exclusive products: Melissa Possession sandals and bag Melissa Refraction.
Between the 9th and 10th of November, Melissa Frizzante will visit Cubo JK, in São Paulo, which will have a large ball pit for the public. On November 16th and 17th, the activation will be at Morro da Urca, Parque Bondinho Pão de Açúcar, in Rio de Janeiro. And on November 30th and December 1st, the project will go to Casa Quadrado, in Trancoso (BA).
“With Melissa Frizzante, we are expanding the brand’s sensorial perception, combining fashion and art with creativity and fun. This activation reinforces our commitment to offering unique experiences, aligned with the strategy of taking Melissa to the world with innovative projects connected to global trends “, says Paulo Pedó, director of Melissa.
“We were excited to share this news, after all, our Brazilian community of M-lovers was also eager to discover the flavors of Melissa Frizzante. Closing this activation in Brazil means for us an opportunity to get closer to our audience and at the same time provide a innovative immersive experience for the public”, says Raquel Scherer, general manager at Melissa.
