The new feature was announced during the recording of an episode of the podcast ‘É Nóia Minha?’, which will be released on November 14th
Always announced Larissa Manoela as the new head of influence that foresees initiatives to exchange experiences and collaborate with the artist, whether with the official squad of brand ambassadors or through activations with consumers.
Larissa’s arrival ushers in the launch of innovations in the Always line of absorbents, which now features more advanced technology and new packaging. The news was announced in a recording of the podcast ‘É Nóia Minha?’, with podcaster and influencer Camila Fremder, with the theme ‘Noia that leaks, confidence that stays’. The episode follows the premise that with Always, the only thing that leaks is the ‘nose’ about menstruation and will be available on all audio platforms on November 14th. On the brand’s and personalities’ social networks, it will also be possible to follow excerpts of the recording.
“Larissa Manoela joins the team to add her knowledge and bring the brand closer, especially to generation Z. We want to build a bridge between the quality of Always, which already has the confidence of Brazilians, with more modern and attractive communication, to continue addressing menstruation without taboos”, celebrates Natália Passarinho, marketing director at Always.
