Brand will be present with exclusive activations and interactive experiences through the deodorant category
Dove announced the official sponsorship of the Rock The Mountain 2024 festival with the deodorant category. The event will take place on the 8th to 10th and 16th and 17th of November, in Itaipava, Petrópolis, in Rio de Janeiro. It is the first time that Dove will be a master supporter of a festival in Brazil.
The brand will be present with exclusive activations and interactive experiences. To promote the recently launched ‘Dove Deodorante Creme Sérum’, at Espaço Dove – Repara Nelas, the brand will build an exclusive lounge where the public can relax, touch up their deodorant, charge their cell phone and win gifts. In addition to the space, the brand will promote a surprise activation during the artist Pitty’s presentation.
“In an environment of relaxation, music and culture like Rock the Mountain, where raised arms are part of the celebration, we want to take this moment to talk about self-care, self-confidence and the importance of repair – both in women’s skin and in women’s visibility”, says Vania Godoy, marketing manager for Dove’s deodorant category.
