Enricco Benetti and Oscar Moraes, co-CEOs of the agency, were the guests of the propcast
BFerraz turns 25 in 2024 with an eye on the next 25 years. This is perhaps one of the main points that can be taken from the chat with co-CEOs Enricco Benetti and Oscar Moraes, in another edition of propcast.
Also present in Mexico and the United States, BFerraz is responsible for important experience cases in culture, entertainment, fashion, sport and technology with clients such as Amazon, Vogue, Ambev, Formula Indy, Pepsi, Samsung and Santander.
But Benetti, who is also CCO, warns that the agency does not live solely on legacy. Therefore, he cites recent projects, such as Spaten Fight Night, which marked Anderson Silva’s farewell to the octagons, held this year. Still according to the executive, much of this is due to thinking focused on planning.
“BFerraz has always believed in being a strategic agency. And what makes us move the client’s clock, be it sales, brand awareness and other types of KPIs, is the ability to have a powerful delivery, but a strategy that is different”, he said.
Also COO of BFerraz, Oscar Moraes said that the agency has the ability to bring repertoire to the discussion table. “And this led BFerraz to invest in proprietary projects. Today, we have two, and, soon, there will be a third. These are projects that were born from a keen eye to detect opportunities”, he said.
Propmark Best Award
In addition to 25 years, business and the future, the Best of propmark was one of the topics. BFerraz is one of three nominees in this year’s ‘Live marketing agency’ category, and competes with Atenas and Dreams.
Click to vote for the Best of propmark 2024.
