Thank you for reading this post, don't forget to subscribe!
Campaign was developed by the Jones agency
Mercado Pago debuted its campaign for Black Friday this year. Created by Jones, the brand features Maisa as the protagonist. The name for the campaign was chosen based on its reach and engagement with generation Z – an important audience for the company.
Under the motto “Whoever pays the bill has everything in hand”, the campaign aims to highlight that with the unique benefits and advantages of paying with Mercado Pago, Mercado Livre’s Black Friday gets even better.
In the films, which will be distributed on various digital channels, in addition to offer tips, with a snap of a finger, Maisa can completely change the color of the scene, highlighting the connection between the brands.
