Premiering this Friday (8), the reality show will be broadcast on the program ‘Chega Mais’
Hellmann’s entered into a partnership with SBT to launch the reality show ‘The best mayonnaise salad in Brazil’ on the program ‘Chega Mais’. The attraction seeks to find the family with the best recipe for this dish. The premiere of the new reality show will take place this Friday (8).
The dispute will be divided into six episodes and will feature ten participants representing their respective families. The winner will receive, in addition to the title, R$10,000 and a year of free Hellmann’s. In the sixth and final episode, a retrospective of each winning family from previous episodes will be presented and the best mayonnaise salad in Brazil will be crowned. The reality show will be presented by Regina Volpato and will feature special guests who will be part of the expert team of judges: chefs Aline Guedes, Guilherme Doná, and Diego Assalve (Receitas de Pai).
“Entertainment is already a territory in which we have been strongly active, so we also decided to bring to this universe the connection that consumers have with mayonnaise salad at family lunches, which is the central theme of our new campaign. That’s why we created a content that made sense to prolong this conversation, in a fun and creative way, placing different versions of this traditional dish in the prominent place it deserves”, explains Carolina Riotto, marketing director for Unilever’s food category in Brazil.
The reality show is one of the actions of the campaign ‘With Hellmann’s, Sunday is all good’, launched in October, which brings together characters with ‘Sundays’ in their name or surname to show different mayonnaise salad recipes that accompany Sundays in different regions from Brazil. In addition to the reality show and the film, the campaign includes actions on social networks, media on search platforms, marketplaces and out of home, in addition to including a promotion for customers.
Credit: João Raposo/Disclosure SBT and Hellmann’s
