Partnership with the sports betting platform aims to generate new entertainment experiences for the public
Grupo Jovem Pan announced the sports betting platform KTO as its new partner. Having a presence on Jovem Pan’s networks and website, the collaboration will cover aspects such as vignettes during programming, commercials during breaks, as well as radio spots, golden tips — special tips for viewers — and merchandise with sporting talents.
Jovem Pan Esportes will be the stage for KTO’s activations, with the idea of enhancing the reach and impact of the actions.
“We understand it as a strategic move, which will contribute to the brand’s visibility and, above all, will bring us even closer to our audience. Furthermore, it will be an important space for us to encourage responsible gaming to as many people as possible. We are excited about this opportunity which will certainly bring great results for both brands.” explains Paula Carvalho, state marketing manager at KTO
