The event will take place on the 8th, 9th, 10th, 16th and 17th of November, in Itaipava, in the mountainous region of Rio de Janeiro
Rock The Mountain announced that Claro, Bradesco, L’Oréal, Renner, Dove, Redley, App 639, Smiles, Gás Verde, Red Bull, Defender, Mikes, Castas, JW Blonde, Guaraná and Corona will be the sponsors of this year’s edition of the festival, which will take place on the 8th, 9th, 10th, 16th and 17th of November, in Itaipava, in the mountainous region of Rio de Janeiro.
Between one show and another by artists such as Erykah Badu, Anitta, Zeca Pagodinho, Planet Hemp, Seu Jorge, Pabllo Vittar, Matuê, Joelma, Pitty, Nando Reis, among others, the public will be able to discover spaces and enjoy the brands’ actions.
“We bring together brands that, like the festival, believe in the power of music and culture as transformative agents for the planet. Rock the Mountain, from the beginning, was careful to be inclusive, comprehensive and keep a close eye on what is happening in Brazil and in the world. It is very important to have companies on our side that also follow this path”, highlights Ricardo Brautigam, founding partner of Rock The Mountain.
At the entrance to the festival, Greenpeace Brasil will install an immersive tunnel that will display a forest in contrast to the forest impacted by the fires. In partnership with the artist BRIXX, Greenpeace will also sign the graffiti on the climbing panel that will provide access to the festival’s zip line, seeking to associate the climbing process with the effort and responsibility in protecting the environment, the piece will also feature contrasting images , with a fire reaching trees and scaring away animals at the bottom, while the top is filled with vibrant colors and flying birds, representing the living planet. Greenpeace will also be at the event with a solar energy cart, where the public can charge their cell phones, in addition, the organization’s logo will be at the base of the Floresta stage.
Gás Verde will be responsible for neutralizing 100% carbon emissions. The festival will be neutralized through the BIORec certificate, which Gás Verde issues, attesting to the renewable attribute of biofuel.
L’Oreal Paris will be present with activations of the Elseve Glycolic Gloss and Solar Expertise The Invisible lines. With the #RockYourGloss and #RockTheInvisible campaigns, the brand will invite the public to celebrate beauty and self-esteem in an immersive experience. Inspired by the concept “A Dona do Gloss Todo”, the Elseve Glycolic Gloss campaign, starring the singer Anitta, will reinforce female power. With Solar Expertise The Invisible, the brand will highlight the new line of sun protection with a fluid and invisible texture on all skin tones. At the L’Oréal stand, participants will be able to explore the benefits of the products, participate in interactive actions and compete for prizes.
Corona will be the official beer of the event and will have an immersive and interactive space, which will act as a refuge for disconnection and relaxation. The environment will feature voice and guitar shows, as well as DJs, beanbags and mats, as well as a bar with easy access. The brand will also sign the Mangolab stage.
A longtime partner of the festival, Redley will once again have a pop-up store with some of its main products for sale, including the launch: the ‘High’ high-top sneaker. The brand will also present Casa do Rock.
A Red Bull will have naming rights for Jardim Secreto, a space dedicated to electronic music, with a 360º format stage with DJs in the center and the public around it. The brand will also carry out surprise actions during the event, in which the participant will receive a special stamp to access the ‘hidden’ space.
The JW Blonde whiskey will give its name to the Magic Disco tent and will have three exclusive bars, as well as the wine importer Castas, which will sign another five, and the energetic Mikes, with four more bars and naming rights on the Ferris Wheel. Guaraná Antártica will sign the food area, which will, once again, be 100% vegetarian, as another action in favor of the environment.
Debut brands
Claro is a master sponsor and will have a dome-shaped lounge, with an intense program for the public. Dozens of DJs and VJs will perform in the space, which will also offer yoga, forró and silk workshops. The place will also be an environment for people to relax between shows. The operator will also sign the event balloon.
Bradesco bank will provide the public with a cozy and Instagrammable space to take a break between shows and recharge their energy. With nature as a central element of the scenography, the stand will feature native plants, water breezers and places to rest, as well as cell phone charging points. Plaques distributed around the site will also highlight the sustainable production initiatives of the bank’s space that are in line with the festival, informing about the origin and destination of the materials used in the construction of the environment and in the activations, in addition to a QR code that will invite visitors to learn more about Bradesco’s support for culture. The company will also have naming rights on the Estrela and Coreto stages.
Dove will have exclusive activations and interactive experiences with the promotion of the new ‘Dove Deodorante Creme Sérum’, in the Dove – Repara Nelas space. The lounge will be a place for the public to relax, touch up their deodorant, charge their cell phones and win gifts. The brand will also promote a surprise activation during singer Pitty’s performance.
Renner will promote actions connecting fashion, sustainability and music. In addition to providing a hammock for the public to rest, built with more sustainable materials, the brand will provide cell phone charger totems powered by clean energy and sarongs made in partnership with the NGO Orienta Vida. Thinking about supporting the reconstruction of Rio Grande do Sul, there will also be a brand space for donating food from the solidarity ticket category.
The 639 dating app will be present at the festival with an exclusive version for events. In it, participants who register will be able to make connections with people with better synastry, through an astrological calculation made based on the compatibility between astral charts. The platform will also have cell phone charging points via solar energy, two stands with free Wi-Fi and will distribute bean seeds in the shape of the word ‘love’.
The 4X4 Defender vehicle will have a model on display, as well as a camping tent. The Smiles loyalty program will have lockers to store items.
