Burger King’s collab with Riot Games is unprecedented and was managed by Redibra
With the arrival of the second season of the Arcane series, Burger King announced a special combo for the launch. The combo includes a Special Whopper (Whopper Rodeio, Whopper Barbecue Bacon or Whopper Furioso) a medium fries, free refill and one of the five themed cups from the series, illustrated with art of the animation characters, Jinx, Ambessa, Ekko, Caitlyn and I saw.
The production begins this Saturday (9) and from November 12th the combos will be available in selected restaurants. The collab, new and managed by Redibra, also features five crowns with the same characters from the series so you can show who your favorite champion is.
“We recently held a fun action on Gamer’s Day, where we exchanged burnt computer parts for fire-grilled sandwiches. It was a success! This unprecedented collaboration with Riot not only strengthens our brand’s presence in this territory, but also connects the products of BK with this audience that is extremely engaged, loyal and passionate”, says Igor Puga, CMO of Zamp, Burger King’s master franchisee in Brazil.
