Limited edition of ‘Carmed Bauducco Chocottone’ has the aroma of Bauducco’s chocottone
Cimed and Bauducco presented their newest collaboration, ‘Carmed Bauducco Chocottone’. In a limited edition, the novelty was inspired by the aroma of Bauducco’s chocottone and seeks to bring back the Christmas magic. With the motto ‘Bauducco Chocottone became Carmed. This is the magic of Christmas!’, the launch represents another important step in the brands’ trajectory.
To celebrate the launch, the brands will promote interactive actions with the public, both on social media and in physical spaces. On November 11th, a magic card contest will take place on social media by Carmed and the company’s VP, Karla Felmanas, in which participants will be able to write a Christmas letter to compete for prizes, including iPhones, a Nintendo Switch and a tablet , all accompanied by ‘Carmed Bauducco Chocottone’.
In addition, activations with influencers, photo booths in shopping malls and customization of the facade of the São João drugstore, in Gramado, Rio Grande do Sul, are also planned during the city’s Natal Luz.
“Carmed and Bauducco share values such as quality and the creation of affective memories, resulting in a collab that enchants with its originality. The new collab promises to be another success, reinforcing Cimed’s presence in the scenario of innovative and collectible products that add emotional value to the consumer”, says Karla Felmanas, vice-president of Cimed.
“This launch symbolizes an unprecedented collaboration between two national successes, each with its own relevance and purpose. It was not for nothing that we chose Bauducco Chocottone for this partnership. This collab with Cimed helps to form the pillar of rejuvenation of the category with a brand which speaks well to new generations, offering a new experience that goes beyond the product on the table and allowing our consumers to feel the essence of Christmas in a different format. Furthermore, this innovation helps us create surprising experiences, which carry emotion and. meaning”, highlights André Britto, CMO at Bauducco.
