Action is signed by the agency Fbiz
The superproduction “Operation Christmas”, from Warner Bros. Pictures, promises to heat up the end of year season and arrived in Brazilian cinemas this week. But before the premiere, a series of activations created by the Fbiz agency promote the film’s Christmas atmosphere.
Among the highlights, a special blitz in partnership with Rádio Metropolitana, which will take place this Saturday (9), on Av. Paulista, near Rua Augusta, where people can take photos in a film-themed structure.
Another highlight is Reels on Instagram @wbpictures_br, in collaboration with the profiles of Igão and Mítica, from Podpah. The content is a fun version of the original “Operation Christmas” trailer. Nicknamed “The Rock do Pará” on the internet, Mítica plays the character of Dwayne Johnson, while Igão tries to embody Chris Evans.
