I swear I won’t talk about Black Friday. 😀
I only bring here tips so that you can make better use of your time, especially because it goes by too quickly… Therefore, use it (and abuse it!) with a lot of wisdom, passion and enthusiasm, including new experiences in your daily life and transforming every moment, in a unique, memorable and profitable moment. Would you like to know this week’s tips? So come with me and I’ll explain it to you along the way.
#1 New at Museu Catavento: Chemistry laboratory presents new layout
Image: DMoura
O Chemistry Laboratory at Museu Catavento, in São Paulo, which covers 81 square meters, has just been redesigned under the sponsorship of Unipar, iimportant player in the chemical and petrochemical sector. The project was developed in partnership with the agency Truque, which redid the entire visual identity of the environment, integrating the company’s colors and brand, in order to offer a playful and interactive experience to visitors.
The scenography was planned to include visual and interactive elements that represent a futuristic environment. The entrance panel featured an artistic installation of volumetrics, illustrating the manipulation of chemical elements and the essential role they play in creating products that improve the quality of life and are part of people’s daily lives.
The Catavento Museum is always worth a visit!
Service:
Operation: Tuesday to Sunday from 9am to 5pm. Ticket office closes at 4pm.
Local: Avenida Mercúrio, Parque Dom Pedro II, s/n, São Paulo – SP, 03003-060
More information on the website: museucatavento.org.br
Tip: Every month, various programs taking place at the Catavento Museum are announced. Here is the November schedule: 🧪🦠🔬
#2 Mizuno launches pop-up that serves as a meeting point for lovers of music and style, in the heart of São Paulo
(Photo: Disclosure)
Mizuno launched an exclusive space that mixes art, culture, fashion and music in the iconic Renata Sampaio Building, in the effervescent center of São Paulo. baptized by Mizuno Listening Storethe space was designed to bring the public a unique immersion in the brand’s sportstyle concept and sound experiences, in a project lasting five months.
Inspired by the growing cultural hotspots known as Listening Barswhich gained popularity in major centers such as London and Hong Kong, the brand created its own version of this environment with a strong reference to its Japanese heritage. On site, visitors can explore the latest Mizuno Sportstyle releases, whilst enjoying an exclusive curation of vinyls and participating in creative and sensory activations. Innovation is present from the store’s entrance, with an interactive installation inspired by the work of Japanese artist Yuko Nishikawa, where sneakers connected to wires emit sounds when touched by the visitor. Another highlight is the partnership with Artwalk, responsible for sales to the public, offering exclusive SKUs, creating a meeting point for sneaker and sportsstyle fans.
The space will be open to the public from Tuesday to Sundayoffering a varied program throughout the months.
Service:
Operation: October 11, 2024 to February 23, 2025
Time: Tuesdays and Wednesdays from 12pm to 8pm; Thursdays, Fridays and Saturdays from 12pm to 10pm; Sundays from 12pm to 6pm.
Local: Renata Sampaio Building, Rua Major Sertório, 95, Centro, São Paulo – SP
Tip: Take the metro or…. Running! 🏃🏿♂️🏃♀️👟
#3 Provocates: Mountaineer Aretha Duarte is Marcelo Tas’ next interviewee on TV Cultura
Photo Ana Paula Santos
No ‘Provocate’ Next Tuesday (12/11), Marcelo Tas welcomes mountaineer Aretha Duarte, the first black Latin American woman to climb Mount Everest. During the program, she says what she thinks about becoming a reference for other black women and girls, gives details of her next expedition and says that her fear of heights is important, as it makes her more careful. The unprecedented interview will air from 10pm on TV Cultura.
Aretha comments on the program about the importance of representing the milestone she reached:
“When I got connected, I realized that my story would be important in the sense of generating reflection, of black people practicing mountaineering, of talking a little about the history, the challenges, the difficulties”. She further says: “What it means to me is that I’m not the first and only. And, yes, I opened doors for more to arrive. I’m only interested in collective achievement, I’m only interested in more people achieving it too.”
Service:
Program: Provokes
Presenter: Marcelo Tas
Display: TV Cultura
When: Tuesday (12/11) at 10pm
Tip: If you want to know what it means to overcome fears and have the courage to face them, then this program is a must for you! 🏔️🧗🏾♀️📶
#4 One of the biggest festivals in the country, Rock the Mountain will feature lots of music and activations from important brands
Rock The Mountain 2023 (Photo Mangabeira Volante/ I Hate Flash)
Rock the Mountain promises, once again, two weekends of lots of good music and fun in the middle of nature. This year, for the first time, the festival will start with an extra date, on 11/08 (Friday), featuring as the day’s headliner the queen of neo-soul, the American singer and songwriter Erykah Badu, as well as Djonga, Fat Family, Cozinha Arrumada, Forró da Taylor and Furacão 2000.
With a mirrored schedule, the 9th, 10th, 16th and 17/11 will feature more than 30 attractions per weekend. Between one show and another, the public will be able to visit spaces and enjoy innovative actions by the brands. With an ESG footprint, the event also demonstrates, through activations, that concern and care for the environment must be reflected in all areas of the festival.
Claro, Bradesco, L’Oréal, Renner, Dove, Redley, App 639, Smiles, Gás Verde, Red Bull, Defender, Mikes, Castas, JW Blonde, Guaraná e Crown These are the names of the brands that will be with Rock the Mountain in 2024.
At the entrance to Rock the Mountain, a special action by Greenpeace Brazil takes the public through an immersive tunnel that displays the forest standing in contrast to the forest impacted by the fires, leaving an immense trail of destruction (see the simulation here).
Service:
Dates: 08, 09 and 10, 16 and 17 November
Local: Mayor Paulo Rattes Municipal Park – Itaipava, Petrópolis, Rio de Janeiro
Tickets:
Friday
1st weekend
2nd weekend
Tip: More information nas social media e official festival website 🌳🎶🤘
#5 APERTA O ADD/PLAY ▶️
Here’s another incredible tip for you to put in the last one and enjoy your week!
Coldplay’s new album “Moon Music” features 10 new songs from the group, some of which already have music videos available on Spotify.
My favorite so far: AETERNA. And yours? 🎶🔊🎧
“It is difficult to find happiness within yourself, but it is impossible to find it anywhere else.”
Arthur Schopenhauer
Enjoy your days, have a great week and see you next time!
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