BrandLovrs, a technology company that connects brands and content creators, today announced the launch of Creator Ads — a platform that brings the efficiency of programmatic media to the universe of campaigns with creators. With artificial intelligence, advanced automation and a marketplace with more than 200 thousand registered creators, Creator Ads aims to transform collaboration between brands and influencers, allowing investment in media with creators that is programmatic, automated and highly efficient.
The platform was designed to eliminate the barriers that limit the presence of this media in brands’ plans, expanding the reach and frequency of campaigns with creators in line with other media formats. According to market studies, many advertisers face difficulties in scaling campaigns, selecting ideal profiles and measuring results. Creator Ads seeks to resolve these issues. “With Creator Ads, we are revolutionizing influencer marketing by offering a platform that unites advanced technology with human creativity, enabling brands to build reach and frequency in the most powerful media of our generation,” comments Rapha Avellar, founder and CEO of BrandLovrs.
Currently, only 2% of the R$80 billion invested in media in Brazil is directed to partnerships with creators, according to data from Kantar Ibope Media and Statista. The majority of monetization opportunities are concentrated in creators with more than 100 thousand followers, while the others, although they have 113% higher engagement than larger influencers, find fewer opportunities for partnership. Avelar notes that this is due to factors such as the difficulty of scaling campaigns with many creators and the bureaucratic processes involved. “This lack of investment has clear causes, and we address each of them when thinking about Creator Ads”, he states.
The platform was adopted by brands such as Coca-Cola, Mercado Livre, Claro and Amazon, which aim to scale campaigns efficiently by managing up to five thousand creators and thousands of simultaneous pieces of content. Creator Ads automates the entire journey, from selecting creators with the Smart Match AI tool — which analyzes profiles in microseconds to ensure accuracy in the choice — to content delivery, payments and analysis of results. Each creator is guided by a digital flow, with in-app notifications and schedules, and GuardIAn technology verifies content compliance with brand guidelines in a matter of seconds.
For creators, Creator Ads offers monetization opportunities in an accessible, secure and agile way, generating an optimized experience for everyone involved. “This is not just a new tool, but a true revolution in the way brands and creators collaborate”, concludes Avellar. “We’re giving marketing teams and their agencies the power to tell meaningful stories, humanize their brands, and reach millions of people in smart, impactful ways.”
