The brands’ partnership encompasses a collection of t-shirts and ecobags with exclusive prints and includes actions on social media
La Guapa and Tangerina Moon came together to launch the collab ‘Mucho Más que Guapas’ in celebration of female empowerment, the commitment to the places where it operates and the 10-year anniversary of the fast casual empanada store chain. The strategy includes actions on the brands’ social networks and in partnership with influencers.
The collection includes t-shirts and ecobags with exclusive prints created by a collective of ten Brazilian artists, all originating from the locations where La Guapa is present, highlighting the stories and essence of these places.
The collab products that will be available on the Tangerina Moon website are t-shirts for R$159.90 and ecobags for R$69.90. All pieces are unisex and feature prints that seek to connect local art and female power with the public.
“This project is a true gift for us. Each artist brought their essence and talent to create incredible works that today appear on our facades. Now, in partnership with Tangerina Moon, we have the opportunity to bring this art to our customers too. It’s more than a collection; it’s a celebration of the stories, voices and dreams of people who are part of our journey”, celebrates Raquel Hamparian, head of marketing at La Guapa.
“The collab with La Guapa is a celebration of Brazilian art and the feminine power that inspires our work. Each piece carries the authenticity and creativity of these artists, reflecting our mission to make fashion with purpose”, say Silvia Renée and Janaína Ayres, creators of Tangerina Moon.
